Boss launches NFT in a social impact project

High-end fashion brand Boss has collaborated with NFT Boss Beauties Company to present the Boss x Boss Beauties Dream Like a Boss program, which aims to mentor young women.

One of the NFT Boss Beauties is up for auction until March 12, with proceeds going to the co-created mentorship program. Additionally, a limited-edition t-shirt featuring the NFT is being sold on the Boss website, with a portion of the sales going to the Dream Like a Boss program.

According to Boss, the collaboration is an opportunity for the two brands “to provide young women from historically marginalized and underrepresented groups with invaluable skills and insights for their professional development.”

The program will offer mentoring interviews, as well as real-life executive work experiences at Hugo Boss and all mentees will be funded through the Boss x Boss Beauties auction.

“Creating the Dream Like a Boss program will allow us to give back to our communities, provide space for creativity and growth, and amplify the voices that echo our brand values ​​in a supportive and inclusive way,” said Rashmi Verma, head of global diversity and inclusion at Hugo Boss.

“Playing to our strengths with Boss Beauties is an important step in creating equal opportunity for all women, and it’s just the beginning of many great things to come.”

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