After its London debut, Uniqlo will roll out a sustainable studio Re.Uniqlo
Japanese fast fashion retailer Uniqlo launched Re.Uniqlo Studio at its flagship Regent Street store in London last week, ahead of the global rollout of the sustainability initiative.
In doing so, it becomes the latest major fashion producer to ramp up its sustainable production and joins nearby Selfridges which recently pledged to make 50% of its sales through recycling, repairing, refilling and reusing here 2030.
The next Re.Uniqlo Studio will open at its new Battersea Power Station store, which is due to open on October 14. The company plans to roll out the Re.Uniqlo Studio to more stores in the UK over the next 12 months and to a number of European locations later this year.
Describing it as a “space dedicated to pursuing a new future for apparel”, Uniqlo’s aim is also to encourage repair, reuse and recycling among its customers, with the company seeking to transfer 50 % of its production to recycled materials by 2030.
The repair service has existed in the Uniqlo Regent Street store since the store opened in April and is now housed in the Re.Uniqlo studio on the ground floor, providing customers with a place to bring Uniqlo items that require repairs.
The trained staff takes care of everything from trouser hems and seam buttons to mending holes and other damage and prices start from $3.50.
Uniqlo shows its European ambitions
Uniqlo has long offered free alterations on select bottoms, but the Remake service will now provide customers with minor alterations and resizing to customize services on a wider range of items.
In addition to alterations and tailoring, Uniqlo also offers “Superior Service” transforming Uniqlo garments into new wearable items with a host of repair and customization offerings, including the Japanese Sashiko sewing technique.
This very old tradition encourages customers to mend, embellish and recycle clothes to give them a second life and keep them even longer.
Maria Samoto le Dous – Head of Sustainability for Uniqlo Europe, said: “Uniqlo has been offering repair and recycling services in a number of stores since 2021, but Regent Street is the first to open the Re.Uniqlo Studio concept and we have ambitions throughout Europe. offer similar offers to as many customers as possible.
Must-have accessories will also be available for customers to try and practice these techniques at home, including Shozaburo scissors and Misuya Bari needles for Kyoto and Sashiko yarns. In partnership with London-based Studio Masachuka and model maker Zeena Shah, prices start from just under $12.
In addition to the bespoke service for customers who bring their existing items, Uniqlo will showcase and sell an exclusive line of unique Uniqlo apparel already redesigned using these techniques. Prices start at around $23.
Clothing no longer worn will be collected via the Re.Uniqlo recycling bins on the ground floor and donated to communities in need. Uniqlo has donated 46.19 million items to 79 countries and regions around the world as of August 31, 2021.
Products collected from recycling bins that cannot be reused contribute to the RE-Uniqlo circular program. These items are collected and used as raw materials or recycled into materials for new clothing or energy sources.
Re.Uniqlo A global initiative
“Re.Uniqlo Studio is a global initiative to create a new future for apparel – founded on Uniqlo’s LifeWear philosophy to provide quality, durable apparel that enriches the lives of our customers,” said Samoto le Dous.
“The new Re.Uniqlo studio will provide our customers with services to repair, remanufacture and reuse their favorite LifeWear garments so they can continue to wear them and enjoy them for longer.
“For many years, the Re.Uniqlo program has been around and offers customers a place to recycle their unwanted clothes that they no longer wear and we use them to reuse and recycle them into new clothes or raw materials.
“Now, with the new Re.Uniqlo Studio which builds on Uniqlo’s LifeWear philosophy and commitment to taking responsibility for the clothes we sell, we are able to provide new, broader solutions to customers to extend lifespan of LifeWear.”